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Lesson

B2EN

Shark Tank English: Build and Pitch a Business

Practice persuasive language and future forms by building a business from nothing and pitching it to brutal investors. Invent the product, name the brand, set the price, and defend your idea when the sharks smell blood. A practical B2/C1 English lesson on persuasive language, future forms, and presenting under pressure. Ideal for adult learners, English tutors, and language schools.

#b2#c1#persuasive language#future forms#business#presentation#creativity#speaking#shark tank
7 Activities

How this lesson works

Students participate

Students interact directly with the lesson — responding, speaking, solving tasks, making decisions and joining activities.

You see what is happening

See student responses, answers, mistakes and activity in real time where supported.

You guide the experience

Guide the lesson, manage activities and timing, and respond to what students are doing where supported.

Everyone participates

Students actively contribute and interact instead of simply consuming lesson content.

1

Invent Something Nobody Knew They Needed. Speaking Challenge

Speaking Challenge

Individual

You are an inventor. Each card shows two random objects. Combine them into one product that solves a real problem. Name it, say what it does, who would buy it, and why the world needs it.

umbrella + alarm clockmirror + speakerpillow + translatormug + chargerbackpack + camerashoe + heater
2

Business and Pitch Vocabulary. Taboo

Taboo

Individual
  • Investor

    • money
    • fund
    • give
    • rich
    • shark
  • Revenue

    • income
    • money
    • sales
    • earn
    • profit
  • Prototype

    • first
    • model
    • test
    • sample
    • build
  • Market

    • customers
    • people
    • sell
    • buy
    • audience
  • Scalable

    • grow
    • big
    • expand
    • more
    • multiply
  • Competitor

    • rival
    • other
    • against
    • same
    • fight
  • Margin

    • profit
    • cost
    • difference
    • percentage
    • price
  • Equity

    • share
    • ownership
    • percent
    • company
    • stake
  • Pitch

    • present
    • sell
    • idea
    • convince
    • speech
  • Disruption

    • change
    • new
    • industry
    • break
    • revolution
3

Build Your Business — Step by Step. Sequence

Sequence

Individual
  1. Define the problem your product solves — in one sentence
  2. Describe your product and how it works — keep it simple enough for a child to understand
  3. Identify your target customer — who are they, how old, what do they care about
  4. Set your price and explain why — too cheap looks amateur, too expensive needs justification
  5. Name one competitor and explain why you are different or better
4

Lesson Board

Lesson Board

Shared
Interactive whiteboard — available during live session
5

Enter the Tank. Mission Briefing

Mission Briefing

Individual

Scenario

You invented a product earlier in this lesson. Now you must pitch it to real investors. You are asking for €200,000 for 15% equity. You have 3 minutes to present your product: what it does, who needs it, how much it costs, and why it will succeed. Then the sharks will ask questions for 10 minutes. Convince at least one of them to invest.

  • The Entrepreneur

    You are pitching YOUR product — the one you invented at the start of the lesson. You must present: the problem it solves, how it works, who buys it, your price, and why you need €200,000.

    Must use: Use the pitch structure from the Lesson Board: hook → problem → solution → market → ask. Know your numbers — make them up if you have to, but make them sound realistic. Handle every question with confidence.

  • The Tough Shark

    You have invested in 60 companies. You are blunt and fast. You look for numbers, not stories.

    Must use: Ask: "What's your unit cost?", "Who's your competitor?", "What stops a big company from copying this?" If you like the idea, offer a tough deal: €200,000 for 30%, not 15%. Your real concern: your last three investments failed. You need a winner.

  • The Market Shark

    You focus on customers and market size. You don't care about the product — you care about demand.

    Must use: Ask: "How do you know people will buy this?", "Have you tested it with real customers?", "What's your market size?" If the entrepreneur can't prove demand, you're out. Your real concern: you missed investing in a unicorn last year because you thought the market was too small. You don't want to make that mistake again.

  • The Gut-Feeling Shark

    You invest in people, not spreadsheets. You want passion, authenticity, and a founder who won't quit when it gets hard.

    Must use: Ask personal questions: "Why you?", "What happens if this fails — do you have a Plan B?", "Tell me about a time you almost gave up." If the founder is honest and passionate, you'll invest even if the numbers are weak. Your real concern: you backed a charismatic founder last year who turned out to be a fraud. You want genuine, not polished.

6

The Sharks Bite Back. Drama Event

Drama Event

Individual

Scenario

The pitch is over. The questions are getting harder. The entrepreneurs thought the hardest part was the presentation. They were wrong...

  • 🎲

    wordlist

    That's a great question — here's how we see it. We've actually thought about that, and our strategy is... I appreciate the honesty — let me respond to that directly. The numbers speak for themselves... If we had more time, I'd walk you through... We're confident because... That's exactly why we need this investment — to... I'd rather be honest with you now than overpromise.

  • ⏱

    Pressure

    The Tough Shark says: "I'll give you the €200,000 right now. But I want 40% equity and a board seat. You have 30 seconds to decide or I'm out. Clock starts now."

  • 🧠

    Revelation

    The Friendly Shark shows their phone: "I just searched your product on Amazon. There are already three similar bottles priced at €29. What's your response?"

  • 🔄

    Twist

    A third shark (played by the tutor) suddenly says: "I'm not investing money. But I'll give you free manufacturing in my factory for two years — saving you approximately €300,000. In exchange, I want 20% equity and exclusive production rights." This is a completely different kind of deal. Do you take it?

  • 🧨

    Crisis

    The Tough Shark asks: "Be honest — have either of you ever failed at a business before?" One entrepreneur has a failed startup they didn't mention in the pitch. The other knows about it. Do you tell the truth?

  • 🎯

    Decision

    Two sharks make offers simultaneously. Shark A: €200,000 for 25% equity. Shark B: €150,000 for 15% equity plus their personal network of 500 retail contacts. Less money but better connections. You can only choose one. How do you decide — and how do you reject the other without burning the bridge?

  • 🚧

    Constraint

    The Tough Shark says: "Before I make my final offer, I want to see a live demo. Show me the app right now." Your app has a known bug — the reminder notification sometimes fires twice. Do you demo and hope it works, explain the bug upfront, or refuse the demo?

  • 🧭

    Opportunity

    After the formal pitch, the Friendly Shark pulls you aside: "Off the record — I love this product. But the bottle market is small. What if we pivoted to a full hydration platform — an app with subscriptions, partnerships with gyms, corporate wellness packages? I'd invest €500,000 for that version. Are you interested?" This is triple the money but a completely different business.

  • 🔄

    Twist

    As you're about to shake hands on a deal, the Tough Shark's phone rings. They step away, come back and say: "Sorry — my team just told me we invested in a direct competitor yesterday. I legally can't invest in you. I'm out." Your best offer just disappeared. Do you take the remaining offer which is worse, or walk away with nothing?

  • 🎲

    settings

  • 🎲

    settings

  • 🎲

    settings

7

Who Got Funded? — The Verdict. Speed Debate

Speed Debate

Shared

Useful phrases

  1. I would argue that...
  2. The real value of an investor is...
  3. If I were the entrepreneur, I would have...
  4. The problem with that deal is...
  5. From a business perspective...
  6. That might be true in theory, but in practice...
  7. What matters more is...
  8. It depends on whether you prioritise... or...
  1. A brilliant idea with no revenue is worth more than a boring idea with strong sales.
  2. The best entrepreneurs are the ones who can handle the hardest questions without losing confidence.
  3. Investors who offer less money but more connections are always the better deal.
  4. If a shark asks for more than 25% equity, you should always walk away — your company is worth more.
  5. Entrepreneurs who have failed before are actually better investments than first-time founders.
  6. It is better to have no investor than the wrong investor.
  7. The "friendly" investor is always more dangerous than the tough one.
  8. In a real Shark Tank, the entrepreneur with the best story wins — not the one with the best product.

Why Edugine?

Turn your lessons into experiences.

Edugine helps tutors create and run live learning experiences where students actively participate, interact and collaborate — while tutors see what students are doing and guide the lesson in real time.